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Pacifica Suncare Introduces 50 SPF Mineral Sun Protection Spray

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By: Jamie Matusow

Editor-in-Chief

Never has sun care packaging looked so pretty as it does with Pacifica Coconut Probiotic Mineral Sunscreen Spray SPF 50, an SPF mineral-based spray that offers UVA and UVB protection. It’s part of the brand’s line that’s recently been scooped up by Target. The collection, which includes products for lips and face, retails for under $16, and was inspired by founder Brook Harvey-Taylor’s family’s passion for surfing and sun protection.

As far as the packaging, Harvey-Taylor tells Beauty Packaging: “We worked really hard to find a continuous sprayer that was able to evenly distribute the mineral spray, as minerals tend to clog up sprayers and spray unevenly. This may or may not be innovative, but there was a lot of attention to detail in each of the packages.” When it came to the deco, she says, “Because our art is so intricate, we chose to use a shrink wrap label instead of a silkscreen label. In keeping with our design aesthetic, we used our beautiful foiling on all the packaging.”

More info: www.pacificabeauty.com

For a slideshow on some of this year’s super sun care products, go to BeautyPackaging.com

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